What is Programmatic Advertising? And why do you Need Bookmyad for  it?

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions.

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

They combine data, technology and experience to create targeted campaigns to attract new audiences and drive revenue, as well as providing key takeaways from your campaign data that enable you to run more effective ad campaigns.

Why Should Businesses Use Programmatic Advertising?

Here are six reasons why businesses should use programmatic advertising.

Improved Efficiency

Through programmatic advertising, there is no delay in generating results. It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time.

Higher Returns on Investment

Programmatic advertising helps create targeted ad campaigns on a smaller budget. It offers robust and specific targeting that translates to fewer wasted clicks and impressions.

Increased Reach

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. It lets you reach the right users on the right devices and mediums.

Advanced Tracking Ability

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. This helps you identify the campaigns, mediums, devices, keywords, ad copies, landing pages, etc., that assist in maximum conversions.

Complete Transparency

Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. It lets you know on which website and at what time your ad was placed. Moreover, it also helps you determine what percentage of your ad was seen.

Real-Time Management

In programmatic advertising, each ad impression is tracked and reported in real time. Thus, advertising agencies do not have to wait for an end-of-campaign report to check on performance. You can adjust bids and targets as required.

Why Bookmyad ?

We are a is a full-service digital marketing company that offers ROI-focused programmatic advertising services. We have been in business since 2014 and established ourselves  as a leading Digital marketing company that has helped brands such as Mercedes, Porsche scale their revenue.

The pay-per-click management team at Bookmyad offers industry-leading skills and expertise to offer maximum ROI from your programmatic advertising campaigns.

Key Services:

• Planning and execution of paid search marketing strategy.
• In-depth research of the client’s industry competitors.
• Strategic search for relevant keywords with a focus on conversion.
• Creation and optimization of relevant ad campaigns and ad copies.
• Measurements of ROI and implementation of programmatic advertising optimization strategies.
• Regular tracking and monitoring of ongoing campaigns.
• Advanced campaign consultation, including geo-targeting and day-parting.
• Regular creation of campaign progress reports.
• Identification of relevant growth opportunities to acquire new buyers.

Bookmyad specializes in:

• Intelligent bidding solutions to maximize the programmatic campaign ROI.
• Display and Search Ads to ensure scaled conversions with cost-effective CPCs.
• Dynamic Search Ad strategies to get the most out of the non-branded keywords.
• Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions.
• We follow an intelligent ad strategy based on your business goals.
• We  perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads.
• We  provide specific, insightful, and comprehensive reports comprising detailed progress of each of your KPIs.

We offer custom pricing plans as per your business goals and requirements. Discover how we can help your business grow. Let’s talk today! Contact us  by calling us at +91 8800334456 or email us at info@bookmyad.com to learn more.