6 efficient ways to create successful Facebook Videos ads & boost sales.

There is no other global platform that has redefined the digital world quite like Facebook. Globally, it’s an empire, boasting about 3 billion active monthly users on the social media giant’s flagship platform. To put that in perspective, the world population is estimated to be about 7.5 billion, so almost half the world—quite  literally—is on Facebook. So what are those 3 billion users doing over on their favorite social app? Well the answer is Watching videos.  

Social media video ads are responsible for the highest metrics in audience engagement, customer clicks, clickthrough rate, and conversions across any platform. Those metrics set the scene for incredible marketing success. 

Our marketing strategists at Boomyad know that understanding how to create successful Facebook Videos ads  and increasing impressions can lead to some serious customer engagement. But how do you increase impressions and start funneling users onto the path to conversion? We’ve put together this guide to Facebook  impressions and how to boost them. 

Check Out Your Competitors

Imitation is the sincerest form of flattery…but it’s also a strategic move to improve your Facebook video impressions. 

Keep in mind, we aren’t telling you to copy from someone else’s work—it’s just helpful to know what others competing for the same audience are doing to capture their attention. Take the time to research:

• Who does your competition target with their ads?
• What content do their ads include?
• How long do their videos run?
• How frequently do they have new ads?
• Which aspects of their business or service do they highlight?

You might have ideas on how to improve on what your competition is doing. Or, perhaps, you notice a gap in their marketing plan that you can address with your own marketing strategy to capitalize on their mistake.

Craft Your Content for Facebook

Most marketers will agree that an ad crafted for a 30-year-old will differ immensely from an ad curated for a teenager. The same goes for the sexes—just take a look at the differences between a women’s shampoo advertisement and a man’s. 

That’s because when you speak to an audience in a general way, you’re not speaking to the individual consumer who’s going to make the purchase you need. 

So, who are you speaking to on Facebook?

Social Media statistics show the following data about Facebook users:⁴

• Males between 25 to 34 account for 18.4% of the users
• Across all age groups, men use Facebook more than women
• Women aged 25 to 34 account for 12.6% of users and are the biggest female group
• Only 11.7% of Facebook users are women under 25, 16.5% of male users are under 25

Bookmyad helps you take these demographics into account and help you to maximize their power and potential.

Create Value

When are you most likely to click on a video ad and purchase a product or service? If you’re like most consumers, it’s probably when the video has effectively demonstrated that there is value in what the company is selling. But how do you create value in your video ads?

• Start with something powerful to capture the viewer’s attention
• Tell your audience why your product or service is important
• Use a call to action to encourage further interaction

It’s quite similar to writing a mini-persuasive essay.

Furthermore, Facebook actually uses customer loyalty when determining which ads get shown to whom. If you create value that encourages your audience to interact with your ad, Facebook is more likely to continue to show users ads from your business.

Choose the Right Aesthetic for Your Brand

Your videos don’t exist in a vacuum. They should communicate information about your brand by using the right aesthetic. Your brand’s aesthetic is every bit as much a part of your message as the products or services you sell. It can tell your audience a lot about you, including:

• The overall company style
• Your brand’s personality and voice
• What they should expect from working with you

Creating an overall aesthetic for your brand is also a way to increase brand loyalty. When every component of your business is cohesively designed with a specific purpose in mind, your audience will learn to associate certain characteristics with your company.

Calculate an Appropriate Budget for Ads 

Facebook makes creating ads and setting a budget fairly easy. The key is knowing how much of your advertising budget you should allocate to Facebook ads. This really depends on your audience—do most of your potential customers fall into the demographics of frequent Facebook users?

If most of your audience is likely to use Facebook, you may want to budget more for ads on the platform. When you create an ad on Facebook, you do so through their Ad Management Tool. From there, you can:

• Set your budget—the maximum you want to spend to run a specific ad
• Choose your ad objective
• Set the schedule for your ad
• Choose your desired audience

These features allow you to target the customers you most want to interact with that specific video ad and can help increase your Facebook video impressions.

Change When Needed

One of the key attributes of a successful marketing campaign is flexibility. Even if you’ve had success with a certain type of video ad in the past, don’t be afraid to change your approach when needed. Sometimes, you need to try something a little different. Some small changes that might improve your video impressions can include:

• Start your ad with a question
• Shorten (or lengthen) your video
• Make the ad visually appealing
• Use humor where appropriate
• Include reputably-sourced statistics

You can do all of these things without straying from your brand’s aesthetic. The goal is just to give your audience something a little different from what normally appears in their feeds.

Facebook video impressions can tell you a lot about your advertising strategy. If customers aren’t spending time watching your ads, you may need to tweak your approach. Luckily, there are simple steps you can take to improve your videos and boost your Facebook impressions.

However, at Bookmyad we know running a business is already a handful. If you need assistance with your digital marketing strategy, Bookmyad can help. With our Marketing Strategies, we know how to target your ads to build meaningful connections with your audience. Our Social Media management strategies can boost your Facebook video impressions and your business’s earning potential. Contact us today at by calling us at +91 8800334456 or email us at info@bookmyad.com to learn more.